THE INTERNATIONAL COMMUNITY CASHING IN ON BRAND JAMAICA

Dancehall artiste Sean Paul is the latest artiste to have his song featured in an international ad. International car company Kia Motors has selected his song Gimme Di Light as their sound track for their new promotional campaign.

This comes following the controversial Volkswagen ad which featured Jimmy Cliff's single Get Happy and the Saturn Electronics ad which featured Barrington Levy's Murderer.

Dancehall artiste Mavado was also recently featured in a smart phone ad, courtesy of a European phone company.

This should be a wakeup call for the local music industry players. They should strive to be more professional in the recording process, make world songs, practice proper business ethics and also copyright their work. You can never tell when your song will be selected by a major company. Brand Jamaica is on a roll... oh and learn to arrive at events on time being late is tacky.